Creating an ecommerce website from scratch requires multiple steps, from coming up with an idea and designing the site to finding the right hosting and shipping system. The good news is that you don’t have to learn it all on your own! This article will walk you through seven steps you can take to create your own custom ecommerce website in no time. Let’s get started!
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1) Choose an Ecommerce Platform
Just like building any website, you’ll need to start with a solid base—your ecommerce platform. Think of it as your home’s foundation: You want it sturdy and sound before moving forward with construction. Ecommerce platforms are typically broken down into two types: hosted or do-it-yourself (DIY). Hosted is easier but comes with less control; DIY allows for greater customization but is much more time-consuming.
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2) Choose an Online Store Builder
Shopify, Magento and Big Commerce are a few of many online store builders available for budding entrepreneurs to choose from. Depending on what you sell and how you want your ecommerce website to look and feel, each one is designed with specific goals in mind. You’ll need to take into account what you’re selling, how much money you plan on investing, and whether or not you have access to web-savvy developers who can code your site.
3) Gather Basic Information From Your Products
Before building anything, you need data. You don’t have to know how your store will look, what type of products you’ll be selling or what your prices will be—but you do need basic information about your products and customers.
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4) Add and Configure Product Information
Before you can launch your online store, you have to have products. And before you have products, you have to add them into your ecommerce platform. If your shopping cart is built on top of Magento, WooCommerce or Shopify, then it’s very easy—you just type or paste each product’s information into designated areas.
5) Design a Custom Logo
Designing your own logo is hard. From color schemes to fonts, you want your brand’s identity to be unique and memorable. However, designing a logo from scratch isn’t as easy as you might think. Thankfully, there are tools like Logaster that can help you create an eye-catching logo without sacrificing creativity. With dozens of different font options and thousands of design combinations, Logaster provides all of the tools necessary for building your own stunning logo online—for free!
6) Use Rich Media in Your Promotions
Text is nice, but when you’re trying to promote your business, you need images that get people excited. Try using videos and infographics—they grab attention and can be shared easily across social media platforms.
7) Test Everything Out!
First, you need to create your new site and make sure it can be integrated with your existing ecommerce platform. Once everything is set up and looks how you want it, start testing out different layouts. Move stuff around and test out different colors, pictures, images—anything that might improve conversion rates. Test multiple titles and descriptions for each product—what works? What doesn’t? The more data you have on what works, the easier it will be to optimize all of your pages.